Philip Jong

The era of push content by the mainstream media is coming to an end. This traditional model has been used since the invent of radio and television whereby the user just passively absorb contents delivered by these medium. The invent of the internet has forced the mainstream media to shift the way information is delivered to its audience and to give its user the power on what content to select. The popularity of on demand television and radio signals another shift in the paradigm on how content is delivered through these medium. I am a heavy user of personal video recorder (PVR). The PVR allows me to select only the shows that I like to watch and gives me the freedom to when I watch those shows. Recently, I have become a Podcast user. Podcasting lets me subscribe to radio shows of my choice and listen to them at my leisure. Today, PVR and Podcasting have largely replaced my antiquated way of how I use television and radio. The future of these medium lies with on demand broadcasting where the user will have complete control of content delivery in both time and space. I doubt that Guglielmo Marconi (the inventor of television) and John Baird (the inventor of radio) would have envisioned these changes on how information is delivered through their inventions.

BitTorrent is fast becoming the next “killer app” for the internet. Created by Bram Cohen, it is now receiving mainstream media attention to the level that rivals that of Napster of yesteryear. Recently, the Recording Industry Association of America (RIAA) and the Motion Picture Association of America (MPAA) had both taken notice of BitTorrent’s potential to further privacy of copyrighted media such as music and movies. As with Napster, BitTorrent has gained mainstream acceptance because of its ease of use, large user base, and vast sources of free content. While BitTorrent has been used to distribute legal materials online, it has also become the tool of choice for pirates to distribute copyrighted materials illegally. Opponents of BitTorrent are quick to point to the unethical use of this technology as the reason why BitTorrent should be banned. Yet, such argument is self-defeating and ignores legal precedents set by past technological innovations that it is the user of the medium and not the medium itself which violates the law. The most cited example is Sony’s Betamax VCR in which the US Supreme Court ruled in favor of Sony against University City Studios in 1984.

There should be no doubt that any piece of technology, including BitTorrent, can be used for both good and evil. As a legal BitTorrent user, I believe that denial of such technoology only serves to limit the spirit of innovation that drives our progress. Instead, the solution should lie in striking a balance in the use of this novel tool for the betterment of society.

While many internet trends had started online, few achieved critical mass to remain sustainable. Blogging has become one such rare phenomenon. It is now ubiquitous among the online culture. The power and freedom to “speak” by blogging are powerful lures to individuals who are seeking a voice in the vast space of the online world. In this world, the integrity of an opinion is judged only by the character of the writing and its content, blinded to the tyranny of political, economical, and social oppressions. Yet, unlike traditional forms of print, blogging crosses all lines of geography, politic, and culture. Professional journalists, whose opinions are often the most valued in our society, are now blogging to reach out to new audiences that are otherwise not targeted by traditional media. An example was Brian Williams who became the first mainstream journalist and network news anchor to start blogging in May 2005 on “The Daily Nightly” at MSNBC. Blogging is not a fad but a tool of communication that is here to stay.