Philip Jong

While many internet trends had started online, few achieved critical mass to remain sustainable. Blogging has become one such rare phenomenon. It is now ubiquitous among the online culture. The power and freedom to “speak” by blogging are powerful lures to individuals who are seeking a voice in the vast space of the online world. In this world, the integrity of an opinion is judged only by the character of the writing and its content, blinded to the tyranny of political, economical, and social oppressions. Yet, unlike traditional forms of print, blogging crosses all lines of geography, politic, and culture. Professional journalists, whose opinions are often the most valued in our society, are now blogging to reach out to new audiences that are otherwise not targeted by traditional media. An example was Brian Williams who became the first mainstream journalist and network news anchor to start blogging in May 2005 on “The Daily Nightly” at MSNBC. Blogging is not a fad but a tool of communication that is here to stay.