Philip Jong

The era of push content by the mainstream media is coming to an end. This traditional model has been used since the invent of radio and television whereby the user just passively absorb contents delivered by these medium. The invent of the internet has forced the mainstream media to shift the way information is delivered to its audience and to give its user the power on what content to select. The popularity of on demand television and radio signals another shift in the paradigm on how content is delivered through these medium. I am a heavy user of personal video recorder (PVR). The PVR allows me to select only the shows that I like to watch and gives me the freedom to when I watch those shows. Recently, I have become a Podcast user. Podcasting lets me subscribe to radio shows of my choice and listen to them at my leisure. Today, PVR and Podcasting have largely replaced my antiquated way of how I use television and radio. The future of these medium lies with on demand broadcasting where the user will have complete control of content delivery in both time and space. I doubt that Guglielmo Marconi (the inventor of television) and John Baird (the inventor of radio) would have envisioned these changes on how information is delivered through their inventions.